E-reputation: a guide to promoting and protecting your practice online
A well-controlled e-reputation is an opportunity to showcase your skills as a dentist and improve the economic performance of your dental practice.
E-reputation management should not be an emergency system that is triggered by a major negative event. It should be included in the dental practice’s overall communication strategy and requires frequent attention.
An effective e-reputation strategy requires that you be actively present on the internet and take patient feedback into account. On average, SMEs that take customer reviews into account earn more money than those that don’t. Businesses listed by Google are generally considered to be more reliable than those that aren’t.
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